I’ll admit to being somewhat jaded by corporate media relations but the announcement from Canon about a major product announcement on November 3rd caught my attention.
If you notice Canon is a little different about product announcements. For them, by the time they announce a product, it’s already on store shelves.
It’s rare that Canon ever makes this kind of production out of a product announcement, so photography and video professionals will be paying attention. The blog sphere is already alive with speculation.
Engadget speculated it could be an announcement of the new mirrorless camera lines hitting the shelves in time for the Christmas holidays, and the timing makes that a definite possibility.
WideOpenCamera thinks it’s an announcement about the rumored Canon 4K movie camera, and announcing that in Hollywood on the red carpet would make perfect sense.
DVFreelancer has a long-shot guess this is the long-awaited and oft-rumored 5D MKIII. Which would work from the holiday timing and Hollywood venue, but that would hardly qualify as “historic”, so I’m going with the 4K.
Whatever the product, Canon certainly has my attention. I’m just hope whatever it is lives up to the hype. What do you think it is?