Lytro, a new camera start up, is trying to make the biggest change in the photography world since the 1800s. Instead of taking a traditional photo that just captures one plane of light their camera captures the entire light field in one shot, this allows you to adjust the focus after a photo is taken. The camera is built on research from the mid-1990s called light field technology, where 100 cameras were required in the same room to produce the same type of photo, Lytro is able to recreate that effect and fit it into your pocket.
The Lytro camera uses a microlens array sensor which captures more light data, from many different angles. Then that data if sent through powerful software that allows you to switch the focus point. In addition the camera is much faster than traditional cameras, there is no shutter lag or autofocusing device, this allows you to take photos faster.
(click the image to set your focus point)
The camera also gives you the feeling of 3D, by reorienting a photo after it is taken. You are also able to take photos in much lower light than regular cameras. When you take a traditional photo you have one opportunity to set the depth of field, while light field camera takes a lot of photos from different locations and angle which allows it to produce this type of image.
The company has raised $50 million to bring their new light field camera to the market. There is a big risk that this might be too much innovation and that consumers will not buy the camera if the price is too high. There is no word on how much the camera will sell for, but they say it will be priced for the “Consumer market” and should be out by the end of the year.
What do you think, is this just a neat feature, or the next innovation in cameras?