Canon is the most Popular Camera brand according to Consumers

Back in 1685, a man by the name of Johann Zahn created the first camera that was small and portable enough to be practical for photography. However, it would be another 150 years before technology caught up and it was actually possible for his vision to be built. Today, over 300 years later, not only is a hand-held camera an essential product in most households, but consumers have multiple options of brands and types to choose from. But how do people know what to pick?

In 2010, Sortable, a Waterloo-based startup company, launched Snapsort.com, devoted to helping consumers find the right camera for them. Sortable surveyed more than 275,000 people over a six month period and found that: In the ever-growing market for cameras, many brands have joined the war to become the best product. Canon, Nikon, Sony, Panasonic, Fujifilm and Olympus are among the many companies vying to come out on top. However, according to consumers, it is Canon that is winning the camera war. The survey shows that 33% of consumers favour Canon to the competition, among the favourite types being the Canon T2i, T3i, 7D, the new 5D Mark III the Powershot S95 and the SX40. Trailing close in second place is Nikon, favoured by 27% of consumers. Nikon has produced many popular brands such as the D5100, D7000 and D3100 DSLRs, the Coolpix P500 and S9100.

Today, not only do consumers have multiple camera brands that they can choose from, but they also have the option of choosing a type of camera that is right for them. During Sortable’s research, they found that consumers’ favourite types of cameras are DSLR’s and Point and Shoots. DSLRs are versatile cameras with interchangeable lenses that are traditionally used by professional photographers, but are becoming increasingly more popular among entry level users. In contrast, Point and Shoots allow the everyday person to quickly and easily capture the photos they want, without having to make many adjustments. It’s not surprising that these two types come out on top. What is really surprising is the surge in popularity of the Mirrorless cameras. A relatively new technology, Mirrorless cameras stuff a DSLR size sensor into a small portable package, with interchangeable lenses for greater flexibility. Canon has yet to enter the Mirrorless market, and Nikon has just entered, with the Nikon V1 and J1. As this type of camera becomes more popular, Canon and Nikon will have to step up their game in order to keep their market share in comparison to Sony, Panasonic and Olympus, who have grabbed the early lead in this Mirrorless market.

So, how do you know which camera is right for you? Well, you can take the advice of other consumers and of your family and friends, but ultimately, the choice is yours. Each brand of camera and each type all have their perks and flaws. It’s up to you to find your camera (and a little help from Snapsort and Sortable might be handy). Here, in 2012, our world has certainly come a long way since Zahn’s initial camera concepts.

Lighting Portraits With Candlelight

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Valentine's Day is a good opportunity to experiment with lighting by candlelight - by Chantel Beam Photography via Flickr

Valentine’s Day presents an opportunity to experiment with a really old-fashioned light source; it’s one of those days a lot of people choose candlelight.

There’s something visceral about fire in the human psyche and candles provide a single, pure pinpoint of fire that is both warm and intimate at the same time. You know you’re a real photo geek when a romantic candlelight dinner inspires you to break out the camera and tripod!

One of the really amazing things about new digital DSLRs is their low light performance. Just a few years ago trying to light exclusively by candlelight meant risking a house fire. Today even APS-C sensors like the Nikon D7000 or Canon 7D (compare) can yield decent results in low light and full frame cameras like the Canon 5D MK II and Nikon D700 (compare) can shoot in extremely low light.

Don’t Worry About Noise

This is one time you can forget about the ISO. Most digital cameras start showing low light artifacts anywhere over ISO 800. But candlelight portraits are one instance when the noise can actually add to a photo, so don’t be afraid to experiment with higher ISOs. If the pictures are too noisy you can always add more candles.

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Low light noise can actually add to a candlelight photo - by Miss Baker

Use a Tripod

Trotting out a tripod for some candid shots may not be the most romantic gesture, but it’s still better than hand-holding at slow shutter speeds. Even a gelled fill flash will spoil the effect, so there’s no real option here.

I wouldn’t go any lower than 1/15 of a second with a human subject as it’s hard for anyone to hold that still.

Use Reflectors

A white tablecloth actually works quite well as a natural reflector. A mirror will give you sharper shadows and strong directional lighting. Your standard photographic reflector clamped to a light stand will also come in handy to fill in the deeper shadows.

You can use aluminum foil over a piece of cardboard if you want a more irregular effect. If there’s a whiff of breeze, a flickering candle with an aluminum foil reflector can look like a campfire.

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Candles can function equally well as foreground or background lighting - by Walt Stoneburner via Flickr

Experiment

There are two ways you can go with candlelight photos: You can expose for the subject and overexpose the candle flame or you can expose for the candle flames and deliberately under-light the subject.

Try it both ways and try different combinations. You can sometimes use LED or incandescent bulbs as background light if you need more depth.

Do remember that a couple pictures of a special occasion is one thing, but a good photographer also knows when it’s time to hang up the camera and enjoy the moment.

Nikon Raises The Resolution Bar With D800

Nikon raises the resolution to 36.3-megapixels in the D800 and D800E

Nikon is raising the bar on resolution and video by fielding two new cameras the D800 and D800E, both boasting an unusually large 36-megapixel image. That would make the D800 the first in the Nikon DSLR line to challenge resolution formerly only available in medium format cameras.

That will mean 7360 x 4912 resolution RAW images that are over 70MB in size, while processed TIFF files will be over 212 MB. The files are so big Nikon decided to add USB 3.0 support to the camera.

At the core the D800 and D800E both start with a full frame, FX-format, 35.9 x 24 mm CMOS 36.3-megapixel sensor backed by Nikon’s Expeed 3 image processor. The imaging system incorporates the latest 91,000-pixel 3D Color Matrix Metering III and Advanced Scene Recognition System, coupled with an improved 51-point AF system that promises lightning fast response.

The D800 also promises minimal noise under variable lighting conditions, with a native ISO range of 100-6400, expandable to 25,600 and will output 16-bit images. Coupled with the image processing is a 91,000-pixel RGB sensor for its Advanced Scene Recognition system, which can accurately detect human faces, and recognize scene colors and brightness, according to Nikon.

Back of the D800 shows a clean layout and full size LCD screen

While recent camera models have included upgraded video specs to make them competitive with Canon cameras, the D800 is the first that aggressively attacks the video market. The D800 boasts manual exposure and audio controls in video mode and 1080p recording at 30, 25 and 24 fps, coupled with a built-in optical filter with anti-aliasing properties. Nikon also claims users can also send full uncompressed video out via HDMI as the video is being captured. It remains to be seen whether that promise delivers on the set, but could be a huge upgrade for filmmakers.

The D800E model is basically the same camera without the anti-aliasing filter and is aimed at studio and commercial photographers who may be less concerned about moire and more concerned with maximum detail.

The D800 will be priced more competitively with the Canon 5D MK II with the D800 being offered at $2,999.95 and the D800E at $3,299.95.

For a long time Nikon seemed reluctant to battle for the DSLR video market, but with the introduction of the D800, it’s on now as Nikon fields a camera worthy of both studio photographers and professional videographers.

The upgraded video specs in the D800 will certainly appeal to filmmakers

More Info At:

Nikon USA

Compare To:

Nikon D800 vs Canon 5D MK II

Nikon D800 vs Canon EOS 7D

Nikon D800 vs Nikon D4

Nikon D800 vs D700