Canon is the most Popular Camera brand according to Consumers

Back in 1685, a man by the name of Johann Zahn created the first camera that was small and portable enough to be practical for photography. However, it would be another 150 years before technology caught up and it was actually possible for his vision to be built. Today, over 300 years later, not only is a hand-held camera an essential product in most households, but consumers have multiple options of brands and types to choose from. But how do people know what to pick?

In 2010, Sortable, a Waterloo-based startup company, launched, devoted to helping consumers find the right camera for them. Sortable surveyed more than 275,000 people over a six month period and found that: In the ever-growing market for cameras, many brands have joined the war to become the best product. Canon, Nikon, Sony, Panasonic, Fujifilm and Olympus are among the many companies vying to come out on top. However, according to consumers, it is Canon that is winning the camera war. The survey shows that 33% of consumers favour Canon to the competition, among the favourite types being the Canon T2i, T3i, 7D, the new 5D Mark III the Powershot S95 and the SX40. Trailing close in second place is Nikon, favoured by 27% of consumers. Nikon has produced many popular brands such as the D5100, D7000 and D3100 DSLRs, the Coolpix P500 and S9100.

Today, not only do consumers have multiple camera brands that they can choose from, but they also have the option of choosing a type of camera that is right for them. During Sortable’s research, they found that consumers’ favourite types of cameras are DSLR’s and Point and Shoots. DSLRs are versatile cameras with interchangeable lenses that are traditionally used by professional photographers, but are becoming increasingly more popular among entry level users. In contrast, Point and Shoots allow the everyday person to quickly and easily capture the photos they want, without having to make many adjustments. It’s not surprising that these two types come out on top. What is really surprising is the surge in popularity of the Mirrorless cameras. A relatively new technology, Mirrorless cameras stuff a DSLR size sensor into a small portable package, with interchangeable lenses for greater flexibility. Canon has yet to enter the Mirrorless market, and Nikon has just entered, with the Nikon V1 and J1. As this type of camera becomes more popular, Canon and Nikon will have to step up their game in order to keep their market share in comparison to Sony, Panasonic and Olympus, who have grabbed the early lead in this Mirrorless market.

So, how do you know which camera is right for you? Well, you can take the advice of other consumers and of your family and friends, but ultimately, the choice is yours. Each brand of camera and each type all have their perks and flaws. It’s up to you to find your camera (and a little help from Snapsort and Sortable might be handy). Here, in 2012, our world has certainly come a long way since Zahn’s initial camera concepts.

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4 Responses to “Canon is the most Popular Camera brand according to Consumers”

  1. Colin Carmichael March 9, 2012 at 3:28 pm #

    A couple questions:

    1) I wonder what the brand breakdown would be for just DSLRs. Since Canon has more of a P&S line than Nikon, I wonder if the numbers would be more even.

    2) Is the camera types graph by unit or by dollar? I find it hard to believe that there are as many DSLRs sold as P&S, and that mirrorless have caught up so quickly. If it’s by dollar, however, it makes perfect sense to me.

    • Editor March 9, 2012 at 4:02 pm #

      Hey Colin
      1) We are working on those numbers, and hope to have them for our next report.
      2) Our survey looked at what consumers were searching for, according to our study 22% of consumers are searching for mirrorless cameras, but they may decide to buy a DSLR or P&S instead.

  2. Jim November 13, 2012 at 5:03 am #

    I think nikon leads when it come sto DSLR and canon leads in P&s segment. surprising to know sony emerge in third position i was expecting oly and fuji in that postion.

  3. Michael Laing December 1, 2012 at 4:21 am #

    I always find it foolish when brands are compared to each other in this way. Canon does have the biggest share of the market but that does not mean that they are better, Just look at the new Canon EOS M, which has had extremely mixed reviews. Much of the time, people go by what their friends recommend, if they have had a good experience they will be more likely to recommend a product. Also the availability of a product can make a big difference. The Pentax K30 is an exceptional DSLR when compared to other DSLRs around the same price but it barely gets a look in and isn’t nearly as available to other manufacturers.

    Canon has always been extremely good in the Compact market and has led the market in this area (an area where Nikon has been slightly week up until the last couple of years). It was always a safe bet to recommend a Canon compact but this doesn’t mean that they have been strong in all areas. As mentioned they are particularly weak in the mirrorless market when compared to Olympus, Panasonic, Sony and even Nikon. They are strong in the DSLR market but no stronger than Nikon. They had a lead in video quality in DSLR’s but I would say that much of that is gone now but they have stepped up in some areas where they where lacking. The new AF system for the 1DX and 5Dmk3 is better than the older NIkon 51pt AF system in many areas though I wouldn’t say Canons lower priced DSLR’s AF system is as good as the Nikon’s.

    In the end it is swings and roundabouts. All camera manufacturers make decent cameras, it is really just personal preference as to what people buy.