Do We Really Need $6,000 Cameras?

canon 1dx
Canon and Nikon think we need $6,000 cameras but do we really? - by Canon

Apparently Canon and Nikon think the photography world is ready to trade in their car for a new camera and set of lenses. That’s just about what a Nikon D4 or Canon 1-DX and a set of lenses will set you back. A camera or a car? Not a tough choice for most people.

It’s not at all certain these two particular cameras were aimed specifically at still photographers anyway. Both cameras boast impressive video specs and perhaps the real targets are filmmakers, to whom a $6,000 camera body is a relative bargain. Still, when you start with a $6K body and add lenses, rails, flags, follow focus, and a monitor it starts getting the price up near real digital film cameras like the Sony PMW-F3L.

“While you would still have to add the lenses, the price difference on a budget film production is not that significant compared to what you gain with features like Genlock, Timecode, and 10 bit 4:2:2 HD-SDI output,” says Bill Pryor, a Kansas City commercial video producer who shoots most of his footage on the Canon 5D MK II.

captain america frame
Footage from Canon 5D MK IIs integrates seamlessly with 35mm film in Captain America - via Canon

When shots from Canon 5D MK IIs can be seamlessly integrated with 35mm film in movies like Captain America, it begs the question of just how much more quality do filmmakers really require?

For years photographers were spoiled as technology and competition drove prices down and to see the trend reversed so abruptly on the flagship products of both lines will be an interesting trend to watch. The question it begs for photographers centers around the compelling value proposition that would make the EOS-1DX the definitive choice over a Canon 5D MK II?

Certainly the flagship cameras have better low light performance. If you’re a full-time professional sports photographer shooting in highly variable lighting conditions inside sports arenas, perhaps the price tag is worth it. I might argue the Nikon D700 and Canon 5D MK II are fairly capable low light shooters themselves, but the D4 and 1DX push low light performance to new levels.

I could also see a National Geographic photographer on assignment someplace near the end of the world needing both the superior weather sealing and low light performance, which cuts down on the amount of lighting gear they have to carry. In places where every slot in an equipment bag is a precious commodity, then the extra $4,000 for a camera body is outweighed by other factors.

nikon D4 skeleton
Is what's inside a Nikon D4 really justify the price tag?

Overall, I’m really working to find justification for the added expense and just can’t see it. You can buy two D700’s for the price of a D4 and carry a spare body. Instead of a 1DX tricked out for filmmaking, get two 5D MK IIs and use one for covering shots.

It’ll be interesting to see if the photography world proves me wrong and demonstrates there’s a serious market for $6,000 cameras, but I’m not holding my breath.

Compare:

Nikon D700 vs D4

Nikon D700 vs Canon 5D MK II

Nikon D700 vs Canon 1DX

Canon 5D MK II vs 1D x

Phase One A/S Merges Mamiya, Leaf

mamiya 645DF
Whether Mamiya Leaf is combing for efficiency or clinging together for survival is yet to be seen

Phase One A/S announced today that Mamiya Imaging and Leaf Imaging would be merged into Mamiya Leaf Imaging. The merged company will enter into a licensing agreement with Kodak, which likely means their sensors and image processing will be under the hood of the merged brand.

Whether medium format is merging to optimize service and support as the company claims in their press release, or if the companies are clinging together for survival in the face of rapidly improving DSLR competitors, remains to be seen. Right now it’s all sunshine and lollipops from Phase One. From the press release:

“We’re pleased to be part of this effort. The combination of products brings together the best in medium format photography delivered with service and options to expand the capabilities of professional photographers,” says Henrik Hakonsson, President of Phase One.

The real question is will photographers feel compelled to purchase an 80-megapixel Mamiya Phase One combination which, at over $40,000, is more than the cost of a shiny new BMW sedan. Compare that to Nikon’s new D4, which is just under $6,000.

Megapixels, Shemgapixels

This is where I have to remind people that comparing cameras by their megapixel rating is like my wife picking a new car because she likes the color. The number of megapixels has very little to do with the quality of the final image. Color, tone and sharpness will have far more sway over the quality of the final image, one of the reasons the highest rated cameras are all over the road when it comes to the megapixel rating of the sensor.

The difference in megapixels does effect the resolution of the final image, but even that is a geometric comparison and not a linear scale. In order to really notice a difference in resolution, you have to nearly double the chip size. Doubling the chip size quadruples the number of megapixels.

That’s why comparing the Canon T3i to the Nikon D5100 just on megapixels would be a mistake. While the T3i boasts a 17.9-megapixel chip and the D5100 a 16.1-megapixel chip, the difference is meaningless. Overall the D5100 is generally considered the superior camera.

Which brings us back to megapixels in the digital age and the continued quest of medium format to stay relevant in a camera market where DSLRs are producing incredible quality at a price point that’s a fraction of what you’d pay for a medium format camera.

Another factor impacting the debate is the march of software. In the old days of digital photography, like five or ten years ago, trying to scale low-resolution bitmap images, like JPEGs, was quite hard and most often the blow ups looked like doody.

Today software is much better at scaling JPEG images and you can, for all intents and purposes, scale them indefinitely with little loss in quality.

It should be interesting to see if medium format can find a way to stay relevant in the digital market, or we’ll see the medium format camera go the way of Kodak.

Canon, Nikon Top User Surveys

Nikon D7000
The Nikon D7000 gets very high marks in user satisfaction

The big names in the photography business are there for a reason and that reason is because they have consistently produced some of the best cameras in the history of photography. All the same, the question I get a surprising number of times is, “What is the best camera on the market?” That’s not a question anyone can answer. Best in what terms? Best for studio work? Best in a combat zone? Best family camera? Best value for the money? Best for a professional? Best for a beginner? There are different answers for all of those questions and sometimes a different answer between one person and the next.

A quick look around at 10 camera web sites will yield 10 different rankings with a bit of overlap. With so much variation in the rankings, how do you figure out which camera is right for you?

A survey by PC World does present some broad conclusions. An aggregate of other rankings, including here at  Snapsort, does outline some interesting trends.

Canon and Nikon Are The Big Kids On The Block

The data taken together supports the perhaps obvious conclusion that Canon and Nikon are the big two, though the reasons for their popularity are quite different and challengers are evolving. Canon cameras are rated as being more reliable, with Nikon coming in 5th in the reliability survey, behind Canon, GE, Panasonic and Casio. Seriously, if you’re losing to Casio in reliability, maybe you need take a hard look at your QA/QC methodology.

Nikon ranks number one when it comes to owner satisfaction with their camera features, just edging out Canon for the number one spot. Yet Casio and Panasonic both score high marks and end up in the top five in both categories.

With their domination of the video market, it’s likely Canon will stay on top. Nikon was slow to react to the DSLR video trend and Canon carved out a nearly exclusive domain in the video space. Nikon has since improved their support for features like 24p, but with so many wedded to Canon glass and shaping their work flow around Canon, making headway into the video market is going to be slow going for any of the challengers. If Nikon has an edge to elbow into the video market it’s their lenses.

One thing to keep in mind is that one of the reasons it may be so hard to pick a “best” camera is that there are so many good contenders out there these days.  If you have the talent, you can take almost any camera and take fantastic photos.  Truly it’s little things that will make the biggest difference.

As you can see there are no easy answers when it comes to choosing a camera. Take your time, compare a lot of models, ask a lot of questions, and focus on the features most important to you.

iPhone 4 Tops Flickr Camera Stats

The iPhone 4 shoots to the top of Flickr's camera ratings

Data from Flickr confirms what we’ve been saying for a long time: The camera people are most likely to use is the one they’re most likely to have with them. No surprise then that the number one camera on Flickr is the Apple iPhone 4.

Coming along in second place is the entry level Nikon D90. Priced at around $1,200 with the 18-105mm kit lens, Nikon seems to have found the sweet spot between price and performance.

The next three in the top 5 all belong to Canon. It’s no surprise to find the EOS 5D MK II in the list, although the Rebel T2i in the fourth spot is kind of a surprise. Perhaps it shouldn’t be such a surprise for the T2i to be on the list when I consider that among my friends who are professional wedding photographers, one uses the T2i as his main camera and two use it as their backup body.

Anyone who owns a Canon EOS 7D would not be surprised to find it in the top 5. It is one of the most reliable pieces of photographic equipment I’ve ever used.

One should take statistics on Flickr with a grain of salt. While they are reflective of the relative popularity of certain cameras, not all cameras record the camera type in the meta data, which is particularly true of smartphones, and those tend to be under-represented in the data.

Another factor to consider is that statistics on Flickr evolve slowly and are backward facing. So many of the hot new camera models may not be reflected in the statistics for some time to come.

In the point-and-shoot category, Canon owns all of the top five slots. The wildly successful S95 leads the parade, with the G12 coming in second.

Another factor to consider is that Flickr represents a sub-section of photographers actively sharing their photos. Not all photographers are equally active in social media sharing and many of the old timers are skeptical of using photo sharing services.

It is good to check on the statistics from time to time, just to watch the parade of technology. Judging by the stats, for many of you your new camera is also the device you use to make phone calls.

Photography Type Influences Gear Choices

long lens photo
Photojournalists and nature photographers are the most likely to invest in big glass

I get a lot of questions every week about what kind of camera to buy and what gear someone new to the business would want to have in their bag. I almost always have to answer those questions with another question of my own: What type of photography interests you the most?

For sure there will be quite a bit of overlap between fields. A photojournalist might find they have a lot of equipment in common with a wedding photographer. In fact, one style of wedding photography is sometimes referred to as “journalistic”. Other than the occasional overlap, most fields of photography will employ specialized equipment unique to that field. So your area of interest will influence how you spend your gear budget.

When it comes to cameras, that will be dictated more by your budget, but these days with modern DSLRs it’s far more likely a single camera can be used across different photography fields.

Portrait Photography

Portrait photographers are going to sink the most money into lighting and lenses. While portrait photographers are probably going to want a camera with a full frame sensor like the Canon 5D MK II or Nikon D700, it’s not a requirement. You can shoot perfectly good portraits with almost any camera, full frame or crop sensor.

For portraits lighting will be key and portrait photographers are more likely to invest big bucks in strobes and floor lighting.

Portrait photographers, along with DSLR video shooters, are also more likely to invest in prime lenses. Even though zoom lens quality is more than adequate for portraits today, shooting portraits is all about consistency, and for that primes are hard to beat.

Wedding Photography

Again, wedding photographers will likely employ a high end DSLR with either a full frame or crop sensor, the biggest differences will be the lenses and lighting.

A wedding photographer will almost certainly be using a high end zoom lens and, instead of floor lighting, will be investing their money in external portable lighting instead of studio lights.

Photojournalists

PJs will need to be light and fast and they’ll favor lenses at both extremes. For working close in a crowd they’ll use the wide end of the scale and for sporting events and event coverage, they’ll have extremely long and very expensive glass.

If PJs carry a flash at all it will be compact, as they’re more likely to favor faster lenses and cameras with bigger sensors for shooting in low light than rely on flash units.

For PJs it’s all about the speed and the weight.

That’s one of the reasons photography questions are so hard to answer. The type of photography you choose will make a big difference in equipment selection.