Snapsort Launches New Verticals

Over a Million in a Year

For the past couple years we’ve been working hard at improving, thankfully we’ve had some strong success, the photography community has helped make us the second largest website providing camera gear advice (next to Amazon’s dpreview).  We launched the first full version of our camera site in June 2010, about a year later we’re helping over a million people every month find the right camera. You can celebrate with us and get a chance to win a Nikon D3100 or Canon S95 (donated by the awesome crew at Adorama)

When we started Snapsort we had a simple goal: “help consumers make informed purchasing decisions quickly”.  We had broad goals, we were so incredibly frustrated with how hard it was to find the right product for oneself we wanted to make it easier for every single purchasing decision.  We needed to first prove we could help one group of people before we went off helping a thousand, so we focused on cameras and refined our recommendation platform.

Two years later we’ve developed a mature, stable and extremely helpful recommendation platform that we’re ready to scale out.  Our goal is 20 categories by the end of the year.  We’re hiring super smart engineers if you want to help us reach this goal :-).

Yesterday we launched our new recommendation platform in 3 verticals:

What’s the Big Deal About our new Platform?
It turns out it’s extremely difficult to make it super easy for users to easily find the right product.  Most of our time in the last two years has been spent engineering a scalable solution to:
  • Acquire all the data necessary to make informed decisions in an automated fashion
  • Aggregate from multiple sources and merge it all without errors
  • Understand the data the same way a subject matter expert would
  • Find a way to store subject matter expertise generically
  • Use subject matter expertise to make informed and personalized recommendations
  • Provide a super fast, real-time experience to the user
  • Do all of this in a scalable fashion that lets us add new verticals quickly

What we release today is 1.0 of our platform, we think its the best thing going on the web, so does everyone we talk to.  It probably represents about 5% of what we intend to build so stay tuned for vast improvements.

We sincerely hope you like what we’re doing and if you do you share it with friends, family and co-workers.  The only way we succeed is if we help you make better decisions and you share the experience with others.



Snapsort Team


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6 Responses to “Snapsort Launches New Verticals”

  1. city_zen August 22, 2011 at 2:19 am #

    Congratulations to all the team for you expansion to other verticals. I discovered Snapsort a few months ago and found it exceptionally useful.
    Unfortunately, I’m not too fond of the new design. The previous design with the filtering criteria on the left was less cluttered and more user friendly. On top of that, you seem to have discarded some of the filtering criteria which I found most useful.
    Is there any chance you can bring the old layout back? I see that Lenshero is still using the old design so maybe it’s possible for Snapsort to have 2 switchable layouts: the old one and the new one. Or is Lenshero doomed too and it will be revamped soon?

    • Editor August 22, 2011 at 10:39 am #

      Thanks for the feedback, we are still making tweaks here and there, but our feeling is the new recommend feature is a lot easier to use and also more powerful. If you still want to use the old explore feature it is still there, just kind of in the background:
      Again thanks for the feedback.

      • city_zen August 22, 2011 at 9:17 pm #

        Thanks for your quick reply and for pointing me to the (still active) old design. I hadn’t been able to discover it and thought it was gone for good. I’m glad that it’s not the case and I can keep using Snapsort with the layout I prefer.
        Thanks again and keep up the good work

    • nosajio September 1, 2011 at 12:56 am #

      Agree, I find the new version too hard to use. Maybe it’s better for people who are not techies, but for power users, I find this too limiting. I also really dislike the collapsing menu at the top. I am glad the old version still exists.

  2. tesa September 21, 2011 at 3:33 pm #

    Hi, was real awesome tool for camera geeks. Now it will be probably more easy to use by more people but many cool things in old version is unfortunately lost. There is no possible to direct select size of the senzor. This should be one of the most important steps in camera selection. Also aperture value in the case of compact cameras. I don’t know what to say. Add more commercial banners, conect it more with the e-shops but please put back old version of selection (at least at same hidden “geek” button). Btw this site is not working correctly in Opera 11.50. Ex-happy user.


  1. Technology news - - August 21, 2011

    […] spent two years developing their recommendation platform and blogged about plans to rapid expand into other domains with plans to be in 20 by the  end of the year.   Snapsort was […]