Studio Lighting Series – Light Ratios

This is another installment of a long series of articles shot and composed with the help of professional photographer Karl Leopold at ImagesForever.net in Melbourne Beach, Florida. Karl is one of the top photographers in the area and president of the Atlantic Professional Photographers Association and graciously opened his studio up to us for this series.

Three point lighting
Today we focus on the distance difference between d1 and d2

Light ratios is one of those subjects that makes people’s eyes glaze over because it’s technical and there’s math involved. That’s why I started with the more fun Three Point Lighting instead. But to really understand studio lighting, we have get into light ratios.

In order to give a portrait depth and character, we control amount of light and the shadows. To keep a face from looking flat, we change the ratio between the amount of light coming from the main light, the key, and the secondary light, called the fill.

When applying light ratios to the subject of three point lighting, most often it will be applied to the ratio between the key light and fill, but not always as we’ll find out in later articles. Each f-stop difference equates to roughly half as much light reaching the subject. So the key and fill being perfectly matched would be a 1:1 lighting ratio.

Knock one stop off the fill either by cutting the flash power or moving it farther from the subject and that gives you a 2:1 ratio. Take 2 stops off the fill and you’ll have a 4:1 ratio.

As discussed above, you don’t usually want the key and fill perfectly balanced on a 1:1 ratio. The most common ratios used in portrait photography are a 3:1 and 4:1 ratio. So if someone told you to set up a three point lighting set with a full power 3:1 key/fill ratio at f/11 and -2 stops on the hair light, you’d know what to do. You’d set your key power to give you a metered f/11 at the subject and the fill -1.5 stops, which would be between f/5.6 and f/8, technically f/6.7 on the half-stop scale. The hair light would be two full stops less at f/5.6.

Because you need a 3:1 ratio at full power, you’d know that you’ll have to move the fill farther from the subject and use the light meter to gauge the distance. Since he’s been shooting portraits in the same location for years, Karl has marks on the floor where the fill goes for a 3:1 ratio and a string from the key to the subject for the proper distance for f/11. Once you get in the ballpark, most photographers are going to eyeball the subtle changes anyway.

The old full stop calculations are starting to give way to modern cameras that are graduated in ⅓ stop increments (1/3 EV), which yields a slightly different f-stop series, but since we’re fixing the camera at f/11, it doesn’t matter.

Let’s go back to our three light setup graphic. Notice the fill is much farther from the subject than the key? That spot corresponds to a 3:1 metered ratio with two identical floor flash units set to full power. Why would you want a full power 3:1 ratio instead of just knocking back the fill power? Maybe you want bracket the photos by raising the ratio to 5:1 and 7:1 and the easiest way to do that is just to cut the fill power instead of moving it and shooting a meter reading.

ratio series
We switched to dark clothing on a light background to make it easier to focus on the facial lighting.

You can see in the photo the differences are subtle but noticeable. We went with a white background and darker clothing so you can focus on the lighting changes to the face. As you can see, by the time we get to 7:1, it’s looking a little dark on fill side. Not a flattering look for women.

Portrait Touch-Up Software

model shot
What used to be done by the makeup artist is frequently managed by software today - by Brettpress

Software today has giving photographers the ability to do with the click of a button what makeup artists spend years learning and practicing. Many software products can do things a makeup artist can only dream about, making the eyes bigger and clearer, slimming cheek bones, and making changes to the subject’s facial structure.

Even today it could be argued that a professional makeup artist is hard to beat, but the software is catching up. Here are a few of the more popular products in wide use in professional shops, some of these software products are stand-alone applications, while others are plug-ins that harness the power of image manipulation programs like Photoshop, some will operate either way.

All of these products have some “issues” that prevent them from being all things to all photographers. So there’s a market to be had for any company that can come up with a better product.

Imagenomic’s Portraiture

I have yet to set foot in a professional studio that didn’t have a copy of this plug-in in their toolbox. It can look intimidating the first time you fire it up, but Portraiture 2 has added much more automation and has become the clear favorite for applying subtle enhancements to skin tones.

Available for Photoshop, Lightroom, and Aperture it will set you back a cool $199.95 but, if you do a lot of portraits, it will be worth every penny. Portraiture is considered by many to be the gold standard of portrait software.

Portrait Professional

Portrait Professional comes in three different versions, available as a stand-alone product or plugin for Photoshop. Even the basic version gives you all the tools photographers seek including skin tone adjustments, fixing the mouth, hair, teeth and eyes and tools for sculpting the face shape.

OnOne Perfect Portrait

It appears to be what once was Phototune SkinTune 2 has now been rolled into OnOne Software’s Perfect Portrait.

Fast, accurate selection tools, and loaded with slider controls for fine adjustments, Perfect Portrait looks poised to carry on the good name of SkinTone 2.

This is a stand-alone software product available for pre-order for $99.95.

AKVIS Makeup

Makeup is available as a stand alone product or plug-in and the strengths of this product are the automatic features and batch processing capabilities. You can try the full-featured version of this product free for 10 days. $49 if you decide to keep it.

I’d still maintain it’s hard to beat the talents of a professional makeup artist, but if you don’t have the money to pay one or they’re not available, software is the next best thing.

When Do I Need a Model Release?

model release
If I wanted to sell this picture to a stock photo company, I'd need a signed release

One question I get frequently is, “When do I need a model release?” First, This is not intended to be legal advice, that’s what your lawyer gets paid to dispense. This is my understanding of when you need a release.

Also understand that the answer will sometimes vary depending on who you’re asking. If you’re asking a stock photo agency that you want to list your images, then the answer is what they tell you. Every company is different and some require that you use their forms. Be sure and understand the agency-specific requirements before you start shooting for stock photography.

You Do Not Need a Release To Take Someones Picture

A common myth in some circles is that you need a release to take a picture of someone you don’t know. You do not need a release or even permission to photograph someone, provided that person is in a public place and not anywhere they might have a reasonable expectation of privacy (i.e. the bathroom, a changing room, etc.).

You Do Not Need a Release For Artistic or Journalistic Expression

You generally do not need a release to use your own photos in a gallery display or other artistic expression, even though those activities might also involve you selling your pictures.

In addition, you can still sell those photos to newspapers, magazines, trade journals, and educational publications. Few of the newspaper photographers I know ever bother with releases, unless they think the shot might be used for something other than news reporting.

If this were not the case, paparazzi and sports photographers would be out of business overnight. This is also referred to as “editorial use” in some circles.

You Positively Will Need a Release For Any Type of Commercial Use

Any image of identifiable subjects that might imply commercial use or endorsement, such as commercial web sites, brochures, print advertisements, billboards and magazine ads (different than images used in a story), will require a model release.

This is how the whole concept of celebrity endorsement works. You can take a picture of Lindsay Lohan ducking into a nightclub and sell it to the tabloids, but the club owner cannot use the image in an ad that implies endorsement without Ms. Lohan’s signature on a release.

Since stock photo agencies are in business specifically to sell images for web sites, brochures, billboards and other commercial uses, you will need a signed model release for any photo containing identifiable people.

Minors

Minors cannot legally enter into a valid contract, period. Anyone under 18 will need a release signed by their parent or guardian.

Property Releases

Property releases apply to pets and identifiable property and buildings. In most cases, you will need a signed property release to sell images of a particular building or animals.

Public buildings and landmarks are exempt, though you can get into trouble photographing government buildings these days due to security concerns. There are also some exemptions for skylines, where a particular building is part of the landscape. Those exceptions are not always clear.

Some Gray Areas

Even though the rules are fairly simple, there are some gray areas that I’ll mention in passing.

Political Endorsements – This is one of those areas that can go either way, depending on the circumstances. Just to be on the safe side, I try to get a release for anything that might imply endorsement of a particular candidate or position.

Events – Most venues have language on the ticket stubs that if you’re there, you consent to be photographed for the purposes of endorsement. This is kind of a gray area, so it’s one of those times you actually might need to talk to your lawyer.

No matter how careful you are, you can still get sued. You’re going to be better protected in cases when you have a signed model release.

Needless to say, save those releases forever.

Book Reference: A Digital Photographers Guide To Model Releases by Dan Heller

Video: Ignore the hammy dialog until the lawyer talks.

Model Releases Sample
Getty Images

BetterPhoto.com

Photography Contract Basics

contract
The first photography contract dating from 2,600 B.C. (Okay, not really. It's a land sale contract) - by Marie-Lan Nguyen

There are two types of people in photography: Those who get a signed contract before they set foot on a customer site, and those who are going to get burned because they don’t.

Every small business owner should understand contracts and how they work and that’s especially true in photography. You don’t have to be a legal expert, that’s why your lawyer gets the big bucks, but you need to understand them well enough to know when you need one and the basics of what goes into it.

It’s really a bigger topic than can be covered in a single article. The best advice I can give you is to go to your local community college, where almost every one will offer an evening course on contracts for small business owners. Or, at a minimum, get yourself a book on the subject and spend some time familiarizing yourself with the basics and put together some basic boilerplates.

A good contract doesn’t have to be War & Peace, delving into every conceivable aspect of human behavior, just cover the high points.  One of those high points should be a section that says if you have to sue to collect payment that you can also collect attorney fees.

Contract law varies between countries and even from region to region within countries, so make sure you understand the peculiar issues specific to your area. At a minimum, most contracts have to have the following:

The act being contracted for must be a legal activity. The biggest myth I run into is people who think you can mitigate criminal liability by pointing to a contract if you get caught. BZZZT! Wrong. If the contracted activity is illegal, your contract is void and you can be held responsible.

Two or more parties empowered and legally able to enter into a contract. Minors cannot enter into contracts and, if someone is signing for a business, they have to be authorized by the company to obligate the company in contracts. Getting the janitor to sign your contract is probably not going to be valid.

Some consideration. Something of value has to change hands. That can be money, an exchange of services, or almost anything that can be assigned a value.

When you need a contract is almost any time you’re going to be accepting an assignment as a photographer. Sometimes your liability insurance will require you to be under contract before they pay. So, when you watch your Canon 5D MKII or Nikon D7000 tumbling in slow motion horror from the balcony ledge, the insurance company is going to want to know if you were there working or just taking pictures on your own time.

Photography Contract Specifics

Photography contracts have issues that are unique to the business and need to be spelled out in advance. Probably the biggest issue today is who owns the copyright to the photos? In the old days when there was a film lab and later a print lab, it wasn’t unusual for photographers to hold the copyright to images indefinitely. Today that’s becoming more rare. In the digital age customers expect to take their images with them on disk and be able to do what they want with them. Photography is increasingly “work for hire” meaning the customer owns the copyright to whatever you produce while under contract.

Make sure you have that understanding in writing up front. You might be able to trap an unwary customer with limited use rights, but if they later get mad about it, that’s the last you’ll ever see of them. You won’t build a thriving business on misunderstandings.

Model Releases

If you want to use the likeness of an identifiable person in a commercial advertisement, whether they’re are a professional model or not, you’ll need a signed model release.

This is a different situation than merely taking their picture which, technically, you don’t need permission to do if they’re in a public space. Taking their photo and using it for commercial purposes are two different animals.

When in doubt, it’s always better to get a release. When the subject is a minor, you’ll need a release signed by a parent or legal guardian.

Other types of contracts in photography include:

– Independent contractor agreements
– Portrait contract
– Sport Action contract

If you search around on the web, you can find examples of the type of contract you need and there’s also software available for your smart phone and computer tablet that produces releases and contracts right on the spot.

The Future of Digital Photography Is Connected

picture of telephone poles
The future of digital photography is connected

Whether you’re shooting snapshots of friends and family with one of the new wifi-enabled Panasonic Lumix FX90s (review) or professionally with your trusty Canon 5D MKII, the biggest trend in digital imaging right now is connectivity. Whether your camera is set up to enable real time connectivity or not, it’s a trend that’s going to influence both the selection of cameras and how you do business as a professional.

You can blame improving camera phones for raising expectations for immediate sharing, but the trend has been developing since the world wide web came into being.

Another part of the equation is the trend toward social media and the democratization of news reporting. People expect news and information almost as its happening.

With the digital camera market basically saturated at this point, everyone who wants a camera already has one. From here on out the deciding factor for many consumers will be the features of the camera. As cell phone cameras get better, the impact will be most immediate in the point-and-shoot market.

I think the big picture impact on the low end of the camera market has been overstated. Camera phones have been getting better for a long time and sales of point-and-shoot cameras have remained fairly healthy. What will make the difference for consumers is connectivity. Phones have that feature built in, cameras will need to catch up to stay competitive.

These trends will combine to put pressure on professional photographers to start looking for ways to satisfy the customer’s desire for immediate gratification. While it’s unlikely the low end of the digital camera or cell phone camera market is going to make a dent in high end camera sales, there is already a push for more immediate delivery of product.

In the highly competitive market of digital photography, I believe this presents an opportunity for the technically savvy to set themselves apart with value-added services such as live blogging weddings and trade shows and packaging content quickly so guests can make product selections on the spot.

If you wait until the systems are pre-packaged so anyone can use them, it will be too late. The opportunity is there now, you just have to figure out the technical details.