The Secret Behind Victoria’s Secret Models: Photoshop

Victoria's Secret Photoshop 3

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Left: the unretouched original. Right: the final Photoshopped image. Notice that this is the same swimsuit seen in our first slide? The color has been changed yet again in post-production, and again the garment fabric has been made more opaque. Here expression lines have also been smoothed (1), the folds of skin around the side of Kroes' back are gone (2), and the faint armpit stubble visible in the unretouched image is gone (3). The hem of the swimsuit has again been adjusted in post-production so that it falls straight across her lap (5).

In August, Jezebel got a hold of some photos from a Victoria’s Secret photo shoot with supermodel Doutzen Kroes. What’s interesting about these particular photos is that Victoria’s Secret had accidentally published the photos in their raw format, without retouching them in Photoshop, as is common in the industry when they’re released to the public. So when the photos were actually published in the brand’s catalog, Jezebel was able to do some before and after photos to show just what kinds of photo manipulation is done to beautify the already beautiful models. Take a look through our gallery to see what kind of editing is done, and let us know what you think in the comments.